Performance Marketing Specialist - Copenhagen Attractions
Performance Marketing Specialist (PPC & Digital Campaigns)
Location: Copenhagen (Hybrid possible)
Industry: Tourism & Entertainment
We are looking for a results-driven Performance Marketing Specialist to manage and optimize our digital campaigns across Google Ads, Meta, and other online platforms. Your mission is to drive ticket sales and increase visibility for some of Copenhagen’s most exciting attractions, including Ripley’s Believe It or Not! and the Guinness World Records Museum.
Key Responsibilities
- Plan, launch, and optimize Google Ads (Search, Display, YouTube) campaigns.
- Manage paid social campaigns (Meta, TikTok, others).
- Conduct ongoing keyword research, audience targeting, and bid adjustments.
- Monitor performance metrics and deliver actionable insights.
- Work closely with the General Manager, assisting in shaping a clear optimization strategy to maximize results.
- Align campaigns with seasonal promotions and events.
- Stay ahead of digital trends to test and implement new strategies.
Requirements
- Proven experience with Google Ads and PPC campaign optimization.
- Strong knowledge of SEM, SEO, and conversion tracking.
- Data-driven mindset with excellent analytical skills.
- Familiarity with Meta Ads Manager, TikTok Ads, and remarketing is a plus.
- Fluent in English (Danish is an advantage).
We Offer
- The chance to work with internationally recognized brands in the heart of Copenhagen.
- Direct collaboration with the General Manager and real influence on business growth.
- A flexible position — but commitment, professionalism, and measurable results are a must.
- Creative and fast-moving environment where results are celebrated.