Head of SEO & Organic Performance i København

Be the Architect of Klar’s Organic visibility - from Search to AI Results 🧠🔍
Google is no longer just a list of links. Search is becoming conversational, contextual, and AI-driven.
At **Klar, we are looking for a Head of SEO who understands that SEO today is about entities, intent, structure, authority, and how large language models interpret and recommend brands.**
If you get excited about schema, site architecture, content systems, semantic search, and how LLMs “read” the web - keep reading.
The role:

This is a strategic and hands-on role with full ownership of Klar’s organic growth across Denmark, Sweden, Norway, Germany, the UK, and Estonia - with a strong core focus on Scandinavia.

You will define how Klar shows up:

• in classic search results
• in local search
• and increasingly inside AI-driven search experiences and LLM-based answers

You won’t just optimise pages, you will build an organic engine.

What YOU will be building & scaling:
🔑 Key Responsibilities:

Own the Organic strategy

• Define and execute Klar’s full SEO strategy across markets
• Balance short-term impact with long-term organic defensibility
• Translate business goals into scalable organic systems

Lead SEO in an LLM world

• Develop and execute strategies for LLM SEO / AI search visibility
• Work with entity optimisation, semantic structure, structured data and content architecture
• Ensure Klar is understandable, relevant and “reference-worthy” for AI models

Technical & On-Site SEO

• Own technical SEO
• Drive site structure, performance, indexability and scalability
• Ensure SEO best practices are embedded in development workflows

Content & authority

• Partner with Senior Paid Specialist on content strategy with SEO at the core
• Ensure content supports topical authority, intent coverage and LLM visibility
• Strengthen Klar’s authority across markets and categories

Local SEO at scale

• Evolve Klar’s local SEO from “present” to highly relevant and differentiated
• Build strong local visibility across multiple markets and languages

Data, insights & performance

• Define KPIs and track organic performance across classic search and AI surfaces
• Use data, user behaviour and market trends to continuously improve strategy
• Report impact clearly to senior leadership

What we are looking for:
🏅 Your qualifications

• 7+ years of experience in SEO / Organic Growth
• At least 5 years in a senior role
• Proven experience scaling organic growth in e-commerce or complex websites
• Strong technical SEO foundation - you understand how the web actually works
• Hands-on experience with / or deep understanding of LLM SEO / AI-driven search
• Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Accuranker, Screaming frog or similar platforms

Experience working with:

• Entity-based SEO
• Semantic search
• Structured data / schema
• Large-scale content systems
• Comfortable working across multiple markets and languages
• Strong analytical mindset - you make decisions based on data, not opinions
• It is mandatory to be fluent in Danish + English. Candidates who does not speak Danish fluently will not be considered.

Why join Klar?

🌱 Real ownership - you shape how organic works, now and in the future
🧠 A company that understands SEO as a strategic growth lever, not a checkbox
🤝 Direct report to the CEO and close collaboration with Paid Performance
🚀 A scale-up environment where decisions turn into action
📈 Room to experiment, learn and push boundaries - especially in AI search

🎁 What's in it for you:

You will join a company that's rethinking a traditional industry, with the autonomy to shape how we grow. Directly reporting to the CEO, real ownership, and the chance to build something meaningful.

But also:

• A scale-up environment: not a start-up with no means, not a corporate monster 🚀
• Pension after 6 months - partly paid for by Klar 💰
• Health insurance incl. dental 🦷
• 5 weeks of vacation 🏝
• 1 Care Day per quarter - a day JUST for you 💙
• Extra 5 weeks paid sabbatical after 5 years (on top of vacation!) 👏
• Delicious lunch buffet (vegan / non-vegan) 🥙
• Central office in Nørrebro, 2 min from Skjolds Plads 🚂
• Informal culture, humor, and colleagues you actually like 🤪

⏰ When are you Klar?

ASAP would be great. But we are patient - we are looking for the right Head of SEO, not the fastest one.

Ready to make SEO… Klar? We are looking forward to meeting you 💚

🎉 Excited and wanna join?:

Please DO not send us a cover letter - it is old school and outdated 🤭I nstead submit your CV, including detailing your relevant experience, and a brief outline of how you have previously led a company to a market-leading through Organic Growth Strategies.

📍The office location:

Klar is a Scandinavian organization with offices in Denmark, and Estonia. Our headquarters and factory are located in Estonia, Tartu - but you will be working with our vibrant team in our Copenhagen-based office located in Nørrebro.
Here you will join and get a team of cool, talented, and totally awesome colleagues - we look forward to meeting you!

Our Copenhagen-based office is well connected to several public transportation points (Skjolds Plads metro station and Nørrebro s-train station nearby) and has access to a parking lot (if you are not a big fan of cycling).